Episode 383: Julie Krivanek

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Summary:

In this episode of The Produce Moms Podcast, host Lori Taylor welcomes Julie Krivanek, a seasoned leader in the fresh produce industry. They discuss the importance of mentorship, the impact of the pandemic on business strategies, and the qualities that define effective executive leadership. Julie shares her journey from coal mining to fresh produce, emphasizing the unifying power of food and the personal connections it fosters. The conversation also highlights successful companies and the significance of bringing in external perspectives to drive innovation and growth in the industry.

Takeaways:

  • Mentorship can significantly impact personal and professional growth.
  • The fresh produce industry is unique in its ability to foster personal connections.
  • Effective leadership requires a blend of strategic thinking and emotional intelligence.
  • The pandemic revealed clear winners and losers in business.
  • Successful executives possess key qualities that enable them to move mountains.
  • Understanding consumer needs is crucial for business success.
  • Wegmans exemplifies a company that prioritizes employee welfare.
  • Transitioning industries can lead to unexpected opportunities.
  • External perspectives can drive innovation in traditional industries.
  • The foundation of leadership is built on essential skills developed over time.

Chapters:

00:00 Introduction and Overview of 2026 Programming

02:21 The Impact of Mentorship and Leadership

04:46 Julie Krivanek’s Journey in Leadership

08:23 Transitioning from Coal to Fresh Produce

10:51 The Unifying Power of Fresh Produce

11:57 Executive Leadership in the Produce Industry

15:53 Identifying Winners and Losers in Business

18:59 Key Qualities of Effective Executives

21:41 Case Studies of Successful Companies

26:28 The Importance of External Perspectives in Leadership

Resources:

LinkedIn: Julie Krivanek | LinkedIn

About Lori

Lori Taylor is the Founder & CEO of The Produce Moms. For ten years she sold fresh produce to over 300 grocery stores throughout the United States, and today she is fully focused on working with the produce supply chain, media, and government to increase fresh produce access & consumption in the US and around the globe. Connect with Lori on LinkedIn.

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