Episode 358: Jeff Colombini and Rich Sambado

By Lori Taylor

Sep 03, 2025

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Summary:

In this episode of The Produce Moms Podcast, host Lori Taylor, discusses the significance of California apples with guests Jeff Colombini and Rich Sambado. They explore the history of apple farming in California, the evolution of apple varieties, and the challenges faced by the apple industry. The conversation emphasizes the importance of freshness and quality in California apples, consumer preferences, and the need for increased apple consumption. The guests share their personal stories and insights into the agricultural landscape of California, highlighting the cultural significance of apples in American society.

Takeaways:

  • Jeff Colombini is a third-generation farmer and chairman of the California Apple Commission.
  • Rich Sambado is the president of Primavera Marketing and has a family history in agriculture.
  • California is a leading region in U.S. agriculture, especially for apples.
  • The history of apple farming in California includes the introduction of varieties like Granny Smith and Fuji.
  • Freshness is a key selling point for California apples compared to those from other states.
  • Consumer confusion due to too many apple varieties can impact sales.
  • California consumers eat more apples than the state produces, indicating a strong market.
  • Apples are high in fiber, making them a healthy choice for consumers.
  • The apple industry faces challenges but remains optimistic about future growth.
  • The guests encourage listeners to eat more fresh fruits and vegetables, particularly California apples.

Chapters:

00:00 Introduction and Backgrounds

04:56 California Apples: A Hidden Gem

09:48 The Evolution of Apple Varieties

14:55 The Role of the California Apple Commission

19:46 Freshness and Quality in Apple Distribution

24:46 Consumer Preferences and Market Trends

29:35 Closing Thoughts and Future Outlook

Resources: 

Website: California Apple Commission – Home- California Apples

Facebook: California Apple Commission

Instagram: California Apple Commission (@calapples) • Instagram photos and videos

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About Lori

Lori Taylor is the Founder & CEO of The Produce Moms. For ten years she sold fresh produce to over 300 grocery stores throughout the United States, and today she is fully focused on working with the produce supply chain, media, and government to increase fresh produce access & consumption in the US and around the globe. Connect with Lori on LinkedIn.

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