Episode 354: Karen White

By Lori Taylor

Aug 06, 2025

This post may contain affiliate links. Please read our disclosure policy.

Summary:

In this episode of The Produce Moms Podcast, Host Lori Taylor welcomes Karen White, Vice President of Marketing for Bolthouse Fresh Foods. They discuss Bolthouse’s recent recognition as one of Fast Company’s most innovative companies, exploring the criteria for this accolade and the innovative strategies that led to it. Karen shares her journey into the produce industry, the impact of Bolthouse’s rebranding, and the company’s commitment to consumer engagement through innovative product offerings. The conversation also touches on future innovations, sustainability goals, and the importance of storytelling in marketing fresh produce.

Takeaways:

  • Bolthouse Fresh Foods was recognized as one of Fast Company’s most innovative companies.
  • Innovation in produce involves connecting with consumers and enhancing their shopping experience.
  • Karen White emphasizes the importance of trying new things in business.
  • The company focuses on maximizing the use of carrots in various products.
  • Bolthouse Fresh Foods aims to be a disruptive brand in the produce industry.
  • The rebranding of Bolthouse Fresh Foods was a strategic move to enhance agricultural practices.
  • Consumer engagement is key to driving sales and brand loyalty.
  • The company is exploring sustainable packaging options for its products.
  • Karen White’s journey reflects the diverse paths to leadership in the food industry.
  • The future of produce marketing will focus on younger demographics and their preferences.

Chapters:

00:00 Introduction to the Produce Moms Podcast

01:51 Celebrating Bolthouse Fresh Foods’ Innovation Award

10:11 Understanding Innovation in Fresh Produce

15:47 Karen White’s Journey to Bolthouse Fresh Foods

20:21 The Impact of Bolthouse Fresh Foods’ Rebranding

24:56 Innovative Product Offerings and Consumer Engagement

30:43 Future Innovations and Sustainability Goals

Resources:

Bolthouse Fresh Foods Linkedin: https://www.linkedin.com/company/bolthouse-fresh-foods

Facebook:  https://www.facebook.com/bolthousefresh/

 Instagram: https://www.instagram.com/bolthousefresh

Website: https://www.bolthousefresh.com/

Categorized as:

About Lori

Lori Taylor is the Founder & CEO of The Produce Moms. For ten years she sold fresh produce to over 300 grocery stores throughout the United States, and today she is fully focused on working with the produce supply chain, media, and government to increase fresh produce access & consumption in the US and around the globe. Connect with Lori on LinkedIn.

Leave a comment

Your email address will not be published. Required fields are marked *