Episode 344: Jennifer Schaal
Apr 16, 2025
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Summary:
In this episode of The Produce Moms Podcast, host Lori Taylor discusses sustainability in agriculture with Jennifer Schaal, CFO of Dundee Citrus Growers Association. They explore the challenges faced by Florida citrus growers due to HLB (citrus greening disease) and the innovative CUPS (Citrus Underprotective Screen) technology that offers a workaround to this devastating issue. The conversation highlights the importance of supporting local agriculture, the consumer experience with sustainable products, and the future of Florida citrus as they adapt to changing conditions and strive for resilience in the face of adversity.
Takeaways:
- Sustainability in agriculture includes supporting local growers.
- HLB, or citrus greening disease, poses a significant threat to citrus production.
- CUPS technology helps protect citrus trees from pests and diseases.
- Dundee Citrus Growers Association has been operational for 100 years.
- CUPS allows trees to grow faster and produce more fruit.
- Consumer demand for sustainable products is increasing.
- Florida citrus is iconic and essential to the state’s identity.
- The cooperative model helps small growers market their produce effectively.
- Innovation in agriculture is crucial for long-term sustainability.
Chapters:
00:00 Introduction to Sustainability and Agriculture
05:26 The Role of Dundee Citrus Growers Association
08:02 Understanding HLB and Its Impact
11:50 CUPS: A Game-Changer for Citrus Farming
20:50 Consumer Experience and Sustainable Practices
26:48 Future of Florida Citrus and Innovations
Resources:
Website: Dundee Citrus Growers Association – Established 1924
