Episode 400: Eric Patrick
Jul 08, 2026
This post may contain affiliate links. Please read our disclosure policy.
Summary:
In this episode of The Produce Moms Podcast, host Lori Taylor welcomes Eric Patrick, President of Northwest Cherry Growers and the Washington State Fruit Commission, to celebrate the start of the 2026 cherry season.
With nearly 30 years of experience in the produce industry, Eric shares his journey back to the cherry category and his passion for representing multi-generational growers across the Pacific Northwest. Lori and Eric discuss what makes Northwest cherries world-renowned, from ideal growing conditions to the care and science behind every harvest.
They also highlight the importance of increasing fresh produce consumption, noting that just one more bag of cherries per person each season could significantly impact the industry. From retail strategies and consumer tips to exciting promotions and America 250 celebrations, this episode is a sweet reminder to savor cherry season while it lasts.
Takeaways:
- Northwest cherries represent about 70% of the U.S. fresh cherry market.
- The growing region spans Washington, Oregon, Idaho, Utah, and Montana.
- Volcanic soil, elevation, and climate create ideal conditions for premium cherries.
- The 2026 season is expected to deliver large, high-quality fruit despite minor frost impacts.
- Cherry season runs June through mid-August, making it a truly seasonal favorite.
- Just one more bag of cherries per consumer could significantly increase demand.
- Cherries are a strong impulse purchase, making in-store placement critical.
- Consumers are increasingly seeking fresh, less processed foods, creating opportunity for produce.
- Cherries offer potential health benefits, including support for inflammation and gout.
- Seasonal produce like cherries brings excitement and connection back to grocery shopping.
Chapters:
00:00 โ Welcome to the Produce Moms Podcast
01:00 โ Meet Eric Patrick, President of Northwest Cherry Growers
03:00 โ Ericโs 30-Year Journey in the Produce Industry
04:30 โ Where Northwest Cherries Are Grown
06:00 โ What Makes Northwest Cherries แแกแแคแแแ-Renowned
08:00 โ Supporting Growers in a Changing Consumer Landscape
10:30 โ Increasing Produce Consumption: One More Bag Matters
12:30 โ 2026 Cherry Season Outlook
14:30 โ Retail Strategies for Selling More Cherries
16:30 โ Consumer Tips: How to Pick the Best Cherries
18:30 โ Health Benefits and Everyday Uses
20:30 โ Promotions, Contests & Global Marketing ุฌููุฏ
22:30 โ America 250 & The Worldโs Largest Cherry Pie
24:30 โ Ericโs Favorite Cherry Recipe & Serving Ideas
26:00 โ Closing Thoughts
Resources:
Northwest Cherry Growers: https://www.nwcherries.com
Washington State Fruit Commission: https://wafc.org
